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Website Features

These features can enhance the user experience on your site and help you communicate efficiently and effectively.

The following features can enhance the user experience on your site and help you communicate efficiently and effectively.

 

 

Editorial Considerations for Web

Editorial and Content Consideration for the Web

Fundamental principles of good writing apply on the Web.

In addition, the Web places a premium on brevity and division of text into manageable and "eye-friendly" chunks. Strive for short paragraphs; make liberal use of bullets; provide users with the option of clicking to find further information rather than presenting great detail on an introductory page.

Search engine optimization is another factor to consider. Fundamentally, search engines reward your use of words strongly related to your subject by ranking your site higher in their search results. Therefore, it is to your benefit to use such words liberally — within the boundaries of sound writing. Search engine optimization has numerous special rules, however. Please consult Integrated Marketing & Communications if you have questions.


Building and Maintaining Your Site

A content management system (CMS) allows for standard features to be easily added to sites to provide usability and consistency. The University has chosen Plone as its CMS. If you would like to be trained in Plone use, please contact Integrated Marketing & Communications.

by fochsm last modified Aug 31, 2012 10:42 AM