UW-Oshkosh Logo

This logo is the primary identifier for the University of Wisconsin–Oshkosh. It should appear, with few exceptions, on all documents and marketing materials. The logo is the only approved graphic representation of the university’s name and must follow all visual identity guidelines.

There are vertical (stacked) and horizontal versions for download below. The vertical is the preferred version, but design considerations should factor into your usage decision.

The download below contains vector (AI and EPS) and PNG files for horizontal and vertical logos in all color variations.

Download UWO Logos

Size

Vertical logo: Recommended height 1″ with 0.25″ clear space on all sides. The minimum height is 0.5″

Horizontal logo: Recommended height 0.6″ with 0.25″ clear space on all sides. The minimum height is 0.35″

The logo should be proportionate to the size of the piece on which it will appear. For example, using the vertical logo at its minimum 0.5″ height on an 11″ x 17″ poster is not proportionate to the piece. The logo would not be easily visible.

Colleges and schools have primary and secondary logos. The primary is the preferred option. Each download below contains vector (AI and EPS) and PNG files for all color variations.

College of Business, Arts and Communication

College of Nursing, Health Professions and STEM

College of Public Affairs and Education

School of Business

School of Media, Arts and Communication

School of Nursing and Health Professions

School of Science, Technology, Engineering and Mathematics

School of Education and Human Services

School of Public Affairs and Global Engagement

Sub-branded logos for departments and programs are available from University Marketing by submitting a project request form.

Clash Mascot

The UW-Oshkosh logo should always be used as the primary identifier. In cases where a Titan reference is made and you wish to leverage the campus mascot, Clash, we approve the use of the Clash Mascot Logo. In general his use should be for on-campus purposes but exceptions can be made on a case-by-case basis.

Clash Mascot

The University of Wisconsin–Oshkosh Titans athletic logo, wordmark, trademark, mascot and name are reserved for the use by the Department of Intercollegiate Athletics and cannot be reproduced without the expressed written consent of the UW-Oshkosh Department of Intercollegiate Athletics. For logo usage questions, please contact Darren Brzozowski at brzozowd@uwosh.edu.

All rights reserved.

*Note: UW-Oshkosh follows The Associated Press Stylebook except where noted below.

General Guidelines

University Name: University of Wisconsin–Oshkosh

• Full name, first reference: University of Wisconsin–Oshkosh
  
  • Use en-dash (–) instead of a hyphen (-) or em-dash (—)
• Preferred second reference: UW-Oshkosh or UWO
  
  • Use hyphen (-) for UW-Oshkosh, nothing for UWO

Specific Usage

• Adviser/Advisor:
  • Use advisor in all marketing and communications materials.
• Alumni Terminology:
  • Use alumnus (alumni in the plural) when referring to a man who has attended school.
  • Use alumna (alumnae in the plural) for similar references to a woman.
  • Use alumni when referring to a group of men and women.
  • Use alum (alums in the plural) when a gender-neutral term is preferred.
  • Include graduating year with all alumni names (first reference only).
  • Use comma after year.
    • Example: Milton Baerwald ’52, is the foremost expert on sleep psychology.
  • In the case of multiple degrees, indicate abbreviated degree name with master’s degrees only.
    • Example: Zhou Na ’97 and ’99 MSE
  • Make sure the apostrophes are, in fact, apostrophes, as opposed to single quote mark. ( use ‘ not ‘).
  • Do not include expected year of graduation for current students, unless it is part of a student writer’s byline.
  • Some students who attended UWO but did not graduate are indicated in records by their “last year attended.” However, since they often consider themselves alumni, it is best to write something like Joe Smith, who studied German at UW-Oshkosh, received an award.
  • Maiden names should be included whenever possible when referencing an alumna.
    • Place maiden name in parenthesis between the first and last name.
• Ampersands:
  • Use the ampersand when it is part of a company’s formal name or composition title.
  • Use of ampersand as a graphic element in design is acceptable.
  • Use “and” instead of “&” in college and department names (e.g., School of Science, Technology, Engineering and Mathematics).
• Attribution:
  • When using a quote in writing, use the name of the person being attributed before the word “said,” except when using their title.
    • Example 1: “I went to the store,” John Smith said.
    • Example 2: “I went to the store,” said Dean John Smith.
  • When using a photo, no credits are needed for UMC sta@ photographers. If the photo is submitted, indicate under photo. Online, put in parenthesis.
    • Example 1: (Photo by Tara Mullings)
    • Example 2: (Photo courtesy of the Oshkosh Public Museum)
• Commas:
  • UWO does not use the Oxford comma, following AP style guidelines.

Composition Titles

• Italics:
  • Italicize titles of books, articles and other compositions. Do not use quotation marks.

Degrees

• Leave general degrees in lowercase (e.g., associate degree, bachelor’s degree and master’s degree).
• Capitalize o@icial degree names (e.g., Bachelor of Arts, Master of Science).
• Do not include Ph.D. after names of faculty members within text, except in formal invitations, programs and on-campus presentations. In these situations, it also is acceptable to use the Dr. title for Ph.D.-holding faculty members on first reference only.

Departments

• Academic department names should be in lowercase, unless proper nouns are involved (e.g., English department).

Students

• Major, year in school and hometown should be included when using student sources. o Example: “This is the best place in the world,” said Vincent Cruz, a freshman political science student from West Allis.

Web Guidelines

• URLs should not end with a slash (/). Do not use http:// or www. when referenced in written materials.

Bands

• Titan Thunder Marching Band
  • Full name, first reference: Titan Thunder Marching Band
  • Second reference and beyond: “Titan Thunder” or “the marching band”.
• Bolt Band
  • Full name, first reference: the Bolt Band
  • Second reference and beyond: “the pep band” can be used if it is clear it is referring to the Bolt Band.

J. J. Keller

• J. J. Keller field is located at Titan Stadium and should be mentioned whenever the Oshkosh Sports Complex is referenced. A space must be placed between the Js.

Resources and Support

For assistance, contact University Marketing. Access templates and guidelines at uwosh.edu/umc.

We encourage all faculty and staff to adopt these guidelines to present a unified, compelling narrative for UW-Oshkosh.