University Web Guidelines
It is important for the UW Oshkosh website to reflect and support the University brand.
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The University's website plays a strategic role in the overall success of the institution and supports the institution's operational plans. The site provides a key communication channel to deliver and support recruitment and outreach to students, faculty and staff. It often serves as a first impression of UW Oshkosh for these audiences. In addition, the website is a vehicle to build and maintain relationships with the community, businesses, alumni and other critical partners. It also plays a vital communication role in the daily life of the campus community. For all these reasons, it is important for the website to reflect and support the University brand. We can support the brand in two ways online:
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