University Web Guidelines

It is important for the UW Oshkosh website to reflect and support the University brand.

Vistual Identity Guidelines

The University's website plays a strategic role in the overall success of the institution and supports the institution's operational plans. The site provides a key communication channel to deliver and support recruitment and outreach to students, faculty and staff. It often serves as a first impression of UW Oshkosh for these audiences.

In addition, the website is a vehicle to build and maintain relationships with the community, businesses, alumni and other critical partners. It also plays a vital communication role in the daily life of the campus community.

For all these reasons, it is important for the website to reflect and support the University brand.

We can support the brand in two ways online:

first, through the use of the brand's visual and verbal elements, modified as necessary for the Web;
and second, by creating a website that is consistent and usable — one that follows clear rules of both form and function throughout.

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by fochsm — last modified Sep 17, 2012 02:35 PM