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Public Relations Major

UW Oshkosh becomes the first university in the UW System to offer a Public Relations major beginning Fall, 2015. Prior to the approval of this major, Public Relations was offered as an emphasis within the journalism program. All new students should enroll in the major, not the emphasis.

Students interested in working in the public relations field should enroll in the public relations major offered by the journalism department. This major focuses on areas of internal and external as well as corporate communication for the student interested in public relations and related professions.

Please view the curriculum worksheet for majors (pdf) for information on courses by emphasis. Students enrolled between Fall, 2011 through Spring, 2015, see the worksheet located here for requirements: majors (pdf).

Courses for the PR major include:

  • Principles of Public Relations
  • Public Relations Techniques
  • Case Studies in Public Relations
  • Public Relations Campaigns


Public Relations program only one in state to have CEPR designation
The UW Oshkosh Department of Journalism’s public relations program was informed Sept. 9, 2011, that its application for Certification in Public Relations was approved. UW Oshkosh becomes the first university in Wisconsin and only one of 28 universities in the world with this designation.

The work toward certification began in summer 2010 when Professor Julie Henderson submitted a preliminary report. Once a determination was made that the program was eligible for review, the CEPR review team spent four intensive days in April 2011 meeting with faculty, staff, students and alumni. In addition, the reviewers spoke with employers, intern supervisors and local PRSSA and PRSA chapter members and other professionals about the UW Oshkosh program, both during the site visit and in separate conversations. In all, the reviewers conducted more than 45 interviews.

Next, three levels of voting took place to approve the certification. The site team reviewers, the Educational Affairs Committee, and the Public Relations Society of America Board of Directors all voted for the CEPR designation at UW Oshkosh.

The reviewers included high praise for public relations students, noting: “Professionals and professors interviewed think highly of UW Oshkosh students. They shared that students are well-educated, well-rounded, hard-working, want to make a difference, choose projects that make an impact, think big, are devoted to public service and honor their professors and the local public relations community. They are also described by local professionals as being ‘quietly confident, with no arrogance.’ ”

by burgk32 — last modified Aug 10, 2015 01:51 PM