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Students can choose from three programs in the Advertising, Multimedia Journalism and Public Relations Department – multimedia journalism, public relations and advertising. Each program offers core writing and visual communication skills, with opportunities for advanced courses that provide academic and professional training specific to the field. In all programs, students have many opportunities for internships, client-based projects and participation in national competitions.

The 2015-2017 undergraduate bulletin list complete details. Information about each of our programs follows.

Multimedia Journalism

A major in the Advertising, Multimedia Journalism and Public Relations Department

Advance your skills in media writing and visual communication while learning journalism best practices through reporting and visual media design. Students take three special topics courses focused on various modern topics such as sports, politics, features, body image in the media and digital technology. These majors work in the media covering the news, as well as in roles for content creation for corporations to non-profits and government organizations. Writing, multimedia and photography projects may be entered in the national Hearst Journalism Awards Program.

Public Relations

A major in the Advertising, Multimedia Journalism and Public Relations Department

Pursue the growing field of public relations, where writing, visual and digital communication techniques help corporations, agencies and other organizations build relationships online and in-person with the media, consumers, employees and other target audiences. Students may take advanced courses such as new and emerging media and research in strategic communication. Students participate in public relations campaigns courses, creating projects for local organizations as well as national competitions, such as Bateman and the National Organ Donor Awareness Campaign Competition through the Public Relations Student Society of America.

UWO students create online and print news for the Advance-Titan, the weekly campus newspaper, which won 15 college media awards during 2018-2019. 

UWO public relations students won first place in the National Organ Donor Awareness Campaign in 2018.

“Creative, fun, and engaging. The AMP department is always keeping you moving and helping you to expand your knowledge and skills. Within it, you build connections and relationships with your peers and professors and it’s a great community to be in!”

Windy Xiong, class of '19


An emphasis in the multimedia journalism major

Use your creative skills to design advertising strategy, copywriting, visuals and media plans. Students learn writing and visual foundations and advertising principles, then take on advanced advertising design, media planning, research and campaigns courses to leverage the latest in digital, experiential and traditional advertising methods. Students create projects for local organizations and an integrated marketing campaign for a national client through the American Advertising Federation’s National Student Advertising Competition.

UWO advertising students won second place in District 8 of the National Student Advertising Competition in 2019.