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The University of Wisconsin Oshkosh will host a seminar on radio marketing from 5-8 p.m. Nov. 3 and 5. The seminar is open to all UW Oshkosh students and is offered by the Wisconsin Broadcasters’ Association Foundation (WBAF) in cooperation with the Radio Advertising Bureau.

The seminar introduces students to the business portion of media and helps them understand how media sales and marketing operates in the broadcast industry and how it relates to programming decisions.  The course is presented in a two-day format.  Candidates must successfully complete a one-hour multiple choice exam to earn the Radio Marketing Professional certificate.  The exam is given on the second day of the seminar.

“It is imperative for students, regardless of their specific interests,  to understand the business perspective of the industry,” said radio/TV/film professor Tang Tang, who teaches media management and leadership courses at UW Oshkosh. “The seminar will teach students the crucial skills that translate across various industries.”

The WBAF helps defray most of the seminar’s $329 cost; for UWO students, the price is $25 — or $20, if 20 or more students enroll.  The fees include materials, instruction, certification exam and refreshments.

Randall Davidson, director of radio services in the radio/TV/film department also is enthusiastic about the seminar.

“This certification is another way graduates can distinguish themselves in the job market. It demonstrates to employers that they have the skills and knowledge to perform effectively in the industry,” Davidson said.

Students can register online at or call (800) 236-1922. The deadline for registration is Oct. 28.

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