Marketing, Research and Segmentation

Description

Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic, and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer.

Runtime

19 min 40 sec

Subjects

Database

Films on Demand

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