Marketing, Research and Segmentation
Description
Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic, and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer.
Runtime
19 min 40 sec
Subjects
Database
Films on Demand
Direct Link
Similar Films
William Weldon CEO Johnson and Johnson. Considerations in an international marketplace
Diageo runs itself regardless of leadership. Sharma
Marketing analytics resource allocation. Marketing resource allocation takeaways
Taking Ideas into Business Reality
Which company has the best marketing campaign?
Hill. Hedge fund market to hit $5t in 5 years
Cheers! One bourbon, one scotch, one beer
What can Whole Foods learn from Lego?
Three takes on specialty retailers
Green mountain to see 'brutal battle,' says Riddick
Must salute Amazon for rising book sales. Nesbit
Consumer stocks gain after retail sales
GDF Suez sees 'rapid' growth in emerging markets
Khanjan Mehta interview. Mashavu Project. How market research in Tanzania was performed