Global Cultural Awareness
Description
In this film, Cutting Edge team members gain a better understanding of cultural awareness. Serena is horrified when she arrives for a cultural awareness meeting and sees everyone wearing fancy dress costumes. Sam confesses that he did not take the time to understand his Latin-American customers. Dion seeks tips from Tammy when doing business in China. Sam notes that even in places where they speak the same language, idioms may vary (causing misunderstanding). Serena advocates the importance of doing research, and not being insensitive or outspoken about other people's customs.
Runtime
8 min 23 sec
Subjects
Database
Films on Demand
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