The Re-animation of Gene Kelly
Description
American, British, and Canadian advertising professionals examine six television commercials to explain why people are talking about them. British and American beer ads use comedy, celebrity appearances, and subverted expectations to sell their product. A public service announcement about driving while high plays off the sense of the surreal experienced by drug users. A Volkswagen ad and an Orange telecom ad both use dance-with varying degrees of effectiveness and energy. Finally, a regional commercial for Ace Hardware parodies a local new broadcast to appeal to its target audience.
Runtime
21 min 34 sec
Series
Subjects
Genre
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=93613
Similar Films
Crisis
Marketplace of ideas. Vol. 2
Scaling Chutzpah. Dad, I decided to grow the business :big time! Episode 16
Advertising
Sunday morning. Made to measure
The 5 communication secrets that swept Obama to the presidency
Joanne McKinney Shares Background of Company, The Burns Group
The illusionists. A film about the globalization of beauty
A Conversation With Monique Nelson. Conversations with Giants
Yellow pages commercial
India inhales
Business principles. RT1 01 - Abney. Business 14
Eye of Vichy
Persuasion, propaganda, and photography
A Conversation With Howard Tullman. Conversations with Giants