Honda Cog

Description

Honda 'cog' is a beautiful ballet of individual car parts, each demonstrating their efficiency. The commercial is a technical masterpiece, and took over 200 takes before they got the final shot. This film explains the technical achievement and explains what went into creating and filming the ad, and the relations between ad agencies and clients. It shows four other ads, several of them sexually suggestive and potentially controversial, and features expert commentary on the calculated risks they took.

Runtime

21 min 38 sec

Series

Subjects

Genre

Database

Films on Demand

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