The Ikea Lamp
Description
This episode of Ad Persuasion features one of the most famous commercials to come out of the recent past-Ikea's 'Lamp'. Directed by Spike Jonze ("Being John Malcovich"), it received the Grand Prix at the Cannes International Lions awards. Advertising industry experts also analyze spots by Adidas ("FIFA WWC"), Vodaphone ("Mayfly"), Sony Playstation ("Mountain"), Special K ("Office"), and Brains ("Brains & Faggots") in terms of message, creativity, execution, and effectiveness at drawing in consumers.
Runtime
22 min 1 sec
Series
Subjects
Genre
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=93604
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