Taking Ideas into Business Reality
Description
In this film, entrepreneur Pete Williams provides insights on turning ideas into business reality. He describes how to use the internet to test the market for an idea and prove market viability before committing major resources. He explains the need to construct focus groups carefully to avoid being misled. He discusses the elevator pitch for a product, and the need for a marketing strategy. He talks about the need to execute an idea, even at the risk that someone else will steal it. He talks about how to gain crowdfunding.
Runtime
11 min 40 sec
Subjects
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=93382
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