Stakeholder Reputation Research
Description
Marie Stopes International of Australia CEO Maria Deveson-Crabbe encourages business leaders to research their reputation with stakeholders. She explains what stakeholder reputation is, what areas it examines, and how it impacts strategy. She discusses how to employ stakeholder mapping and benchmarking. She discusses the powerful results of stakeholder research.
Runtime
12 min 39 sec
Subjects
- Identity (Psychology) (41)
- Customer relations (125)
- Relationship marketing (5)
- Issues management (2)
Database
Films on Demand
Direct Link
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