5 Steps to Great Storytelling
Description
Tory Johnson interviews Peter Guber about his book Tell to Win for this ABC News @ Work special report. Guber discusses the five steps that are necessary to a great story. Also known as MAGIC, these five steps - motivation, audience, goal, interactive, and content - will allow you to communicate successfully in business.
Runtime
5 min
Subjects
- Business communication (311)
- Marketing (459)
- Interpersonal communication (301)
- Communication (1217)
- Storytelling (48)
Genre
Date of Publication
[2013], c2011
Database
Films on Demand
Direct Link
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