Growth and Niche Markets in Tourism

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Description

It's one of the world's fastest-growing industries, but like any business, tourism is evolving. More and more travelers are looking for experiences that go beyond the typical cruise or hotel stay-and with the emergence of niche tourism comes an increasing need for anyone in the hospitality trade to understand how it is expanding and what forms of specialization are involved. This program explores a range of niche markets, including volunteer tourism, health and medical tourism, gastronomic tourism, and even so-called dark tourism, which, as the name suggests, focuses on famous burial sites, war zones, and other points of macabre interest. Discussions with niche market tourists explore the motivations behind their excursions and whether the outcomes were what they'd hoped for.