Green Marketing. How Green Is It?

Description

Heavy hitters in the corporate world have become bastions of environmental responsibility-or have they? At any rate, a newfound commitment has appeared in the ever-evolving cosmos of advertising and packaging. Some brands employ convenient "green" labeling to boost their perceived credibility and sell more products. But critics assert that the activities of these same righteous, eco-friendly companies call into question their assurances of environmental stewardship. In other words, simply identifying yourself as green doesn't make it so. This program investigates the world of self-styled green marketing and exposes the eco-unfriendly machinations behind a number of innocent-looking marketing ploys. A fascinating look at a genuinely disturbing development in 21st-century commerce.

Runtime

56 min

Series

Subjects

Genre

Date of Publication

[2013], c2012

Database

Films on Demand

Direct Link

Similar Films

Cancer-causing agents
Planned Obsolescence. Why Some Durable Goods Aren't So Durable
Down in the Old Belt. Voices from the Tobacco South
Transition Towns. Finding the Future, Together-With Rob Hopkins
Trade secrets. Moyers report
National conservation
One Peace at a Time
Cutting-edge gardeners
Digging for Gold
Captured rain. America's thirst for Canadian water
Elements. Episode 14
Battle of the bag. Deconstructing a consumer culture icon
Choices & change. Microeconomics. Confronting scarcity. Lesson 2
Scientific spin doctors
Norway, Return to the Duck Islands—Paradise Preserved