Toyland. Case Studies in Creative Entrepreneurship

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Held annually in New York City, the American International Toy Fair attracts thousands of inventors and designers hoping to find corporate backing for their fanciful, often far-fetched prototypes. This mammoth trade show is crucial for the creative entrepreneur who dreams of producing a successful toy or game - but it's only one in a long line of hoops to jump through, as inventor Tim Walsh discovers while pitching and developing his Crazy Chins novelty concept over several months. Viewers follow Walsh on a frustrating yet ultimately rewarding journey, from a fruitless early meeting with Hasbro to seeing packaged versions ready for store shelves - although they're far different than his original idea. Combined with Walsh's story are numerous interviews with toy industry legends: Betty James, developer of the Slinky; Burt Meyer, inventor of Lite-Brite and Mouse Trap; Reyn Guyer, inventor of Twister and Nerf; and many more. A must-see set of case studies for any artist, entrepreneur, or business student struggling to sell a creative concept.