England Swings. Discontent in London Over the 2012 Olympics
Description
Through a combination of social media hoopla and supercharged conventional coverage, the 2012 London Olympics-as well as the elaborate preparations for them-became a public sensation. But in the shadow of the Games, on the streets of a city bending over backward to host them, there seemed to be more eyeballs rolling than eyeballs drawn in by marketing campaigns. This program reports on the mood prevailing among a disenchanted cross-section of Londoners during the months leading up to the "Grumpylimpics," as some observers dubbed the long-anticipated but quietly begrudged event. From a community footballer irked at the loss of local playing fields to a respected British writer lamenting an urban landscape "enclosed in razor wire," the range of sentiment sheds light on a frequent disconnect between large-scale public relations and everyday, inconvenient realities.
Runtime
26 min
Subjects
- Branding (Marketing) (220)
- Marketing (459)
- Advertising (278)
- Architecture (259)
- Business ethics (382)
- Communication in marketing (54)
- Public relations (98)
Contributor
Genre
Date of Publication
[2012], c2012
Database
Films on Demand
Direct Link
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