Closing the Sale
Description
In this program, a panel discusses conventional notions of closing the sale by challenging popular thinking about this crucial step. The merits of the formula approach versus a more instinctive, organic process are debated. This video examines terminology and misconceptions of closing a sale, gaining the customer's commitment at various stages in the sales process, asking for the sale as opposed to the pressure-sell, and up-selling techniques.
Runtime
12 min
Series
Subjects
Genre
Date of Publication
[2012], c2009
Database
Films on Demand
Direct Link
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