What Customers Love and Hate

Description

In this program, viewers learn to engage customers by focusing on what they love and by avoiding what they hate. They are challenged to assess their current methods and style and apply the principles uncovered by the latest behavioral studies that show why people buy and why they don't. Topics in this video include how to avoid turning a customer off, how to engage the customer's interest, how to influence customer behavior, and how to avoid over-promising and under-delivering.

Runtime

12 min

Series

Subjects

Genre

Date of Publication

[2012], c2009

Database

Films on Demand

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