Generating and Protecting Business Ideas

Description

In business, a good idea can be worth millions. But how do you generate and then shield ideas from competitors who might steal them? This program explores how businesses effectively develop and protect their ideas. Split into three sections and with input from entrepreneurs including Philip Taylor, Sir James Dyson, and leading patent lawyer Carin Burchill, the video looks at sources of new ideas, development, spotting trends, finding a niche market, copyright, patents, and trademarks.

Runtime

20 min

Subjects

Genre

Date of Publication

[2013], c2010

Database

Films on Demand

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