Generating and Protecting Business Ideas
Description
In business, a good idea can be worth millions. But how do you generate and then shield ideas from competitors who might steal them? This program explores how businesses effectively develop and protect their ideas. Split into three sections and with input from entrepreneurs including Philip Taylor, Sir James Dyson, and leading patent lawyer Carin Burchill, the video looks at sources of new ideas, development, spotting trends, finding a niche market, copyright, patents, and trademarks.
Runtime
20 min
Subjects
Genre
Date of Publication
[2013], c2010
Database
Films on Demand
Direct Link
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