Online Marketing Strategies

Description

As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. As a result, understanding and implementing online marketing strategies has become essential for anyone in business. From small and medium enterprises to multibillion-dollar corporations, online marketing must be included in any marketing strategy. This program contains interviews with online marketing experts and professionals as it explains and analyzes a range of concepts-such as search engine optimization, pay-per-click, viral and email marketing, and coordinating an online marketing campaign. Specific case studies will help students develop essential skills and knowledge for a future on the wild frontier of the online universe.

Runtime

1 18 min

Subjects

Database

Films on Demand

Direct Link

Similar Films

Business principles. RT1 06 - Neffendorf. Business 14
Mobile App Research and Planning
Tricia Barry Discusses Building Channels And Advertising
A Conversation With Corinna Falusi. Conversations with Giants
Packaging. The science of temptation
Technology. Digital Superbrands
A Conversation With The Men Behind The Real Men Of Genius—Part 1. Conversations with Giants
Kathleen Carroll Discusses Concept of Collecting People
Consultant. Indonesia. Episode 3
Inside Saatchi & Saatchi. Spirited case study
Social networking for business for dummies Chatter & Yammer course. Following colleagues on Chatter
The Bitter taste of tea. Journey into the world of fair trade
Keith Hannon Discusses Positive Uses Of Social Media
Spotlight on careers in entrepreneurship
Business principles. Volume 12, No. 3