The Battle for Information
Description
Sun Tzu ends The Art of War with a treatise on spying, calling it the best way to determine an enemy's strengths and weaknesses. In this program business leaders talk about how they get information about competitors, and the relative value of what they learn. With Mads Ovlisen (former chairman of Novo Nordisk), who believes that knowing what's happening in other companies is often overrated, and Tony Visconti, Katie Ford, Philippe Starck, and Jim Buckmaster.
Runtime
1 18 min
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