Utilizing the Media
Description
Fire can be an unpredictable weapon; its skillful use to achieve success is the subject of The Art of War's twelfth chapter. This program relates the concept of assault by a carefully managed fire to the art of utilizing the media. With Craigslist founder Jim Buckmaster, who says that when talking to the press, he speaks in a style that will result in the fewest number of misquotes, and Tony Visconti, Jan Carlzon, Katie Ford, Philip Kotler, Larry Flynt, and Michael Dukakis.
Runtime
1 21 min
Series
Subjects
Database
Films on Demand
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