Utilizing the Media

Description

Fire can be an unpredictable weapon; its skillful use to achieve success is the subject of The Art of War's twelfth chapter. This program relates the concept of assault by a carefully managed fire to the art of utilizing the media. With Craigslist founder Jim Buckmaster, who says that when talking to the press, he speaks in a style that will result in the fewest number of misquotes, and Tony Visconti, Jan Carlzon, Katie Ford, Philip Kotler, Larry Flynt, and Michael Dukakis.

Runtime

1 21 min

Series

Subjects

Database

Films on Demand

Direct Link