Positioning
Description
The tenth chapter of The Art of War addresses the criteria that determine an army's most favorable position. In this program, business leaders discuss product positioning and the ability to attract customers by finding the right mix of quality, branding, and price. With Jan Carlzon (former CEO of Scandinavian Airlines), who explains why a company lost its huge Chinese customer base, and Bengt Baron, Philip Kotler, Stan Shih, Steven Hilton, Philippe Starck, and Ulrich Bez.
Runtime
1 20 min
Series
Subjects
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=48950
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