First-Mover Advantage
Description
According to the sixth chapter of The Art of War being "first in the field" allows the clever combatant to triumph. But in business, is it better to pioneer or to learn from others' mistakes? This program examines the concept of "first-mover advantage." With marketing guru Philip Kotler, who agrees that it's good to be an innovator - but only if you can do it well - and Tony Visconti, Dame Anita Roddick, Larry Flynt, and Poul Nyrup Rasmussen.
Runtime
17 min
Series
Subjects
Contributor
Genre
Date of Publication
[2012], c2011
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=48946
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