The New CSR. Collaborative Social Responsibility

Description

If a company searches out connections with other organizations, it will likely achieve greater awareness of its role in society-and that benefits everyone. This CNBC program offers fascinating examples, from partnering with non-profits to assisting with medical outreach to helping create sustainable supply chains. Viewers learn how the public-private partnership GAVI was formed to improve access to immunization and how Sun Chips are made in the world's largest solar-powered factory. Expertise comes from Jonathan Greenblatt, former CEO of GOOD Worldwide; Kellie McElhaney, professor at the Haas School of Business, UC Berkeley; Mohammed Valli Moosa, president of the International Union for Conservation of Nature and South Africa's former Minister of Environmental Affairs; Alice Albright, EVP and Chief Financial Investment Officer of the GAVI Alliance; Howard Schultz, CEO of Starbucks; and David Kepler, CIO of Dow Chemicals.

Runtime

48 min

Series

Subjects

Genre

Date of Publication

[2012], c2010

Database

Films on Demand

Direct Link

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