CNBC Titans. Herb Kelleher

Description

Southwest Airlines began as an obscure Texas company and grew into an industry giant-eventually flying more than a quarter of a million passengers around the U.S. on any given day. CNBC profiles Herb Kelleher, the co-founder and former CEO of Southwest and by many accounts still its heart and soul, thanks to his "emeritus" status. Viewers learn how Kelleher grew the company from a small regional carrier with just four jets into an industry leader with a business model based on low fares, a no-frills aesthetic, and service that gave passengers "freedom to fly." A straight-talking iconoclast, Kelleher is reportedly adored by Southwest employees and respected on Wall Street. Furthermore, Southwest has an astounding 38 consecutive years of profitability, a record no other US airline can touch.

Runtime

44 min

Subjects

Contributor

Genre

Date of Publication

[2012], c2011

Database

Films on Demand

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