BMW. A Driving Obsession
Description
Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse-and is now going all-out to maintain its edge. Viewers go inside BMW's secretive Tech Center, where teams of engineers obsess over the smallest of details. The program then profiles BMW's chief designer and explains the fascinating process that starts with a pencil sketch and ends with a new model on the showroom floor. Other segments feature discussions of environmental sustainability and competition from Chinese automakers; a conversation with David Champion, senior director of the Auto Test Division at Consumer Reports, who questions the value of some BMW features; and a journey to the village of Goodwood, England-home to the most precious gem in BMW's crown, the Rolls-Royce.
Runtime
44 min
Subjects
- Business planning (234)
- Leadership (570)
- Organizational behavior (169)
- Automobile industry and trade (107)
Genre
Date of Publication
[2012], c2011
Database
Films on Demand
Direct Link
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