Target. Inside the Bullseye

Description

Walking a fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target's 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through the landmark year of 1962-which saw the first appearance of the Target name as well as the origins of rivals Walmart and K-Mart-and spotlighting Target's prosperity today. With keen insight from CEO Gregg Steinhafel, the program reveals how Target became both tastemaker and low-budget retailer while continually reminding its customers to "Expect More, Pay Less."

Runtime

44 min

Subjects

Genre

Date of Publication

[2011], c2011

Database

Films on Demand

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