Ford. Rebuilding an American Icon

Description

This CNBC Original documentary goes behind the scenes at the Ford Motor Company to illustrate its astonishing comeback just a few short years after a near collapse. Viewers meet Ford's CEO, Alan Mulally, who in 2006 mortgaged all of the company's assets in his quest to steer it back from the brink - a controversial maneuver at the time, but one that proved sensible when Ford rescued itself without a government bailout (unlike rivals General Motors and Chrysler). Granted remarkable access to the company's inner workings, CNBC's Phil LeBeau introduces viewers to an unlikely pair of engineers charged with breathing new life into a legendary but tarnished Ford nameplate, the Explorer. The program also profiles the Ford family - which, unlike many other famous clans in American business, keeps a firm grip on its corporate birthright.

Runtime

44 min

Subjects

Contributor

Genre

Date of Publication

[2012], c2010

Database

Films on Demand

Direct Link

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