Planet of the Apps. A Handheld Revolution

Description

Innovative and often addictive, apps are changing the way we work and live-helping us shop online, conduct business, or even play computer games while waiting for the bus. Not surprisingly, they are immensely profitable. This CNBC Original documentary introduces some of the creative minds behind apps and considers their implications for the business world. Looking back at the Apple iPhone's original offering of just 11 apps, the program shows how customer demand caused that number to rapidly expand and how hundreds of thousands of iPhone apps are now available. Also profiled: independent developers who make up Apple's competition in the app market, as well as Heroes actor Greg Grunberg, who has found a second calling in creating a mobile coupon app called Yowza!!

Runtime

44 min

Subjects

Genre

Date of Publication

[2012], c2009

Database

Films on Demand

Direct Link

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