As Seen on TV. Rise of the Infomercial
Description
Whether it's a blanket with sleeves or a super-absorbent towel, the infomercial industry continues to convince millions of us to hand over our hard-earned money for stuff we had no idea we ever needed. This CNBC Original documentary takes a behind-the-scenes look at the infomercial-maker's bag of tricks and shows how, even in today's troubled economy, the industry just keeps on growing. Viewers enter the high-pressure world of direct response commercials that have made Snuggie, ShamWow, and the Ginsu Knife household names. CNBC correspondent Darren Rovell examines the psychology behind why some sales pitches strikeout while others are hit out of the park. He also sits down with industry heavyweights, including inventor Ron Popeil (Showtime Rotisserie); the late Billy Mays (Oxy-Clean); A. J. Khubani, CEO, Telebrands (Ped-Egg); Scott Boilen, CEO, All Star Marketing Group (Snuggie); and Ed Valenti, co-founder, Dial Media (Ginsu Knives).
Runtime
44 min
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Entrepreneurship (1731)
- Communication in marketing (54)
- Business planning (234)
- Infomercials (1)
- Public relations (98)
Database
Films on Demand
Direct Link
Similar Films
The Clios 2000
Sexy Inc
Cracking the Advertising Code
Clio gold plus. Best of 2004
The Four P's. Place and promotion. Pt. 2
Ad infinitum. Many paths into advertising
The Clios 2003
The Image Makers
Coke's water bomb. Dasani Fiasco
The Clios 2002
The PR Function
Advertising Layout. Visual Direction. Part 2
A Mother of invention. Columbia Sportswear CEO Gert Boyle
The Climate Change Denial Industry. James Hoggan
Clio gold plus. Best of 2001