Food. Serving Up Superbrands
Description
Heinz has sold baked beans since the late 1880s, and even though the recipe has remained basically the same, the company still sells 10 times as many beans as its nearest rival. Has nobody come up with a better product in 120 years, or is something else going on? Is branding so powerful that it can actually affect our taste buds? This program goes on the trail of international food and beverage conglomerates to determine how and why they shape our meal choices and dietary decisions. Seeing the power of the Heinz label in action among randomly selected consumers, viewers will also learn about the intense-and very expensive-marketing tactics behind Coca-Cola, Red Bull, and other brands.
Runtime
52 min
Series
Subjects
- Marketing (459)
- Consumer behavior (119)
- Food (360)
- Cooking (266)
- Psychology, Industrial (35)
- Export marketing (26)
- Psychology, Applied (97)
Genre
Date of Publication
[2011], c2011
Database
Films on Demand
Direct Link
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