The PR Function
Description
For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public relations and advertising, the video illustrates the PR specialist's main objectives: influencing public behavior, improving an individual or corporate reputation, and shaping the opinions of a target audience through a series of planned communication strategies and activities. Viewers learn how technology, especially social media, has shaped today's PR industry.
Runtime
20 min
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Advertising (278)
- Consumer behavior (119)
- Art (784)
- Television (121)
- Motion pictures (857)
- Mass media (887)
- Communication in marketing (54)
- Journalism (185)
- Public relations (98)
Genre
Date of Publication
[2011], c2011
Database
Films on Demand
Direct Link
Similar Films
Capturing Reality. The Art of Documentary
60 minutes. Lies
Interview with John Chancellor, 1982
Music
Spotlight on careers in the arts
Free speech. Jim Lehrer with Ben Bradlee
Shadows of liberty
News hounds
Moonves. Why I went from actor to CEO
Writing online
Democracy on deadline. The global struggle for an independent press
Fashion Design Careers. Do You Have What It Takes?
Washington news
Arianna Huffington
Mass Media, Interactionist