Empire of Sounds

Description

Bottled water is designed in such a way that the sound of the liquid sloshing in the container makes the water seem pure and fresh. A computer's start-up tone, the snap of a cosmetics case, the sound of the buttons, when pushed, on household appliancesall have been engineered by sound designers. This program examines the use of sound design in product development, and reveals how designers, psychoacousticians, and psychosociologists work together to give a product an acoustic signature. Auto makers were the first to consider what customers hear when they use an indicator signal or slam the car door, but many industries shape sound so that consumers feel products are safe or luxurious or fun, as this video shows.

Runtime

52 min

Subjects

Genre

Date of Publication

[2011], c2005

Database

Films on Demand

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