Promoting Your Designs

Description

For some designers, the thought of promoting their own work is overwhelming. They may even believe that having creative talent means they should leave the advertising and marketing to others. With a strong focus on designers and artists, this program explores strategies for achieving commercial success. The benefits of having a professional portfolio, photographs, business cards, and a Web site are emphasized, along with how to use the five Ps-product, price, people, placement, and promotion. The video also addresses the use of promotional strategies when seeking employment, the concept of branding, and the best way for creative people to get their work into the public eye.

Runtime

21 min

Subjects

Genre

Date of Publication

[2011], c2010

Database

Films on Demand

Direct Link

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