Neuromarketing. Consumers Under the Influence

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Description

Questionnaires and focus groups have long formed the bedrock of marketing studies, but a new, high-tech approach may soon make them obsolete. This program looks at the revolutionary science of neuromarketing, which avoids the gray areas of consumer uncertainty and instead targets the gray matter in which an individual's real and measurable decisions occur. Shot in an absorbing style that attends to both psychology and business issues, the film shows how neuroscience technologies can determine how the brain reacts to a specific product. The program also features commentary from several experts - Dr. Gemma Calvert, an Oxford-trained psychologist specializing in the commercial application of brain imaging methods; Dr. A. K. Pradeep, CEO of NeuroFocus; Olivier Oullier, associate professor of neuroscience at the University of Provence Aix-Marseille; and others. Contains mature themes and explicit imagery.