The Battle to Get on Your Plate. High Stakes in the Food Industry

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Description

Retail is a tough racket-and the grocery business may be the toughest of all. This program illustrates the extremes to which today's food purveyors must go in order to win customers and beat back the competition. As viewers quickly learn, even the best efforts of marketers, test-kitchen chefs, and food scientists aren't always enough; roughly 18,000 new grocery items are developed each year, but nine out of ten don't make it to store shelves. Case studies feature Jungle Jim's International Market, a colossal Ohio outlet with an over-the-top, media-friendly owner; Loblaws, a Canadian supermarket chain with a team of product developers fanning out across the globe in search of the next new flavor; locavore Liz Neumark, who owns the upscale New York catering company Great Performances; and Sepp Amsler, developer of Hardbite organic potato chips.