Mission Possible. Cradle-to-Cradle Design

Description

German chemist Michael Braungart wants to save the world - but not in the way some environmentalists have in mind. Rather than promoting reduced consumption, Braungart and his collaborator, American architect William McDonough, are proposing "intelligent production" or a design approach known as cradle-to-cradle. This film traces the ideas of both visionaries and the obstacles they are encountering, particularly from the waste processing industries. Real-world architectural and manufacturing case studies are presented along with extensive conversations with Braungart and additional commentary from McDonough, while observers familiar with their work express varying opinions about it.

Runtime

44 min

Subjects

Genre

Date of Publication

[2012], c2009

Database

Films on Demand

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