Mission Possible. Cradle-to-Cradle Design
Description
German chemist Michael Braungart wants to save the world - but not in the way some environmentalists have in mind. Rather than promoting reduced consumption, Braungart and his collaborator, American architect William McDonough, are proposing "intelligent production" or a design approach known as cradle-to-cradle. This film traces the ideas of both visionaries and the obstacles they are encountering, particularly from the waste processing industries. Real-world architectural and manufacturing case studies are presented along with extensive conversations with Braungart and additional commentary from McDonough, while observers familiar with their work express varying opinions about it.
Runtime
44 min
Subjects
Genre
Date of Publication
[2012], c2009
Database
Films on Demand
Direct Link
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