The Image Makers

Description

The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and actually coined the term "public relations"-about the science of "the engineering of consent." Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels.

Runtime

52 min

Series

Subjects

Geography

Genre

Date of Publication

[2010], c1984

Database

Films on Demand

Direct Link

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