What Is Marketing? The Basics and Beyond

Description

A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.

Runtime

23 min

Series

Subjects

Genre

Date of Publication

[2010], c2009

Database

Films on Demand

Direct Link

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