Media Literacy in the 21st-Century Classroom
Description
The more digital technology becomes inseparable from our daily lives, the more chances corporate and political media have to manipulate young people-unless students are taught how to dissect and defend against that manipulation. This program helps educators instill media literacy through an exploration of its basic concepts as well as examples drawn from film and television. Defining media literacy in terms of access, analysis, evaluation, and creation, the video examines race and gender issues, embedded social cues, the prevalence of media bias, and concrete methods for questioning the objectives and studying the techniques of media. Well-known TV commercials are used as case studies.
Runtime
40 min
Subjects
- Reading (91)
- Mass media and culture (147)
- Computer-aided instruction (30)
- English language (787)
- Cyberspace (95)
- Listening (31)
- Motion pictures (857)
- Mass media (887)
- Writing (89)
- Technology (1161)
- Research (75)
- Educational technology (286)
- Information society (81)
- Oral communication (17)
- Instructional systems (72)
- Popular culture (304)
- Digital media (308)
Genre
Date of Publication
[2010], c2009
Database
Films on Demand
Direct Link
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