Cracking the Advertising Code
Description
If your students think that "bait and switch" has something to do with fishing, they have a lot to learn about advertising! This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal that are used to sidestep the inner skeptic and go straight for the wallet. Correlates to all applicable National and State Educational Standards including the NCLB Act.
Runtime
18 min
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Advertising (278)
- Communication in marketing (54)
- Consumer education (55)
- Public relations (98)
Genre
Date of Publication
[2010], c2006
Database
Films on Demand
Direct Link
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