The Selling game. New erin advertising
Description
The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Featuring interviews with Matt Creamer of Advertising Age, Joseph Jaffee of the marketing company Crayon, Kevin Roberts of Saatchi & Saatchi Worldwide, and others, the program presents several ad campaign case studies. These include Sunsilk Shampoo's Wig Out initiative, Dorito's call for homemade commercials, and-perhaps the godfather of consumer-generated ads-the Diet Coke and Mentos online phenomenon.
Runtime
45 min
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Logistics (25)
- Business enterprises (436)
- Business logistics (32)
- Computers (139)
- Marketing (459)
- Telecommunication (105)
- Computer networks (77)
- International business enterprises (261)
- Internet (163)
- Electronic commerce (175)
Genre
Date of Publication
[2008], c2007
Database
Films on Demand
Direct Link
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