King of the infomercial. A. J. Kubani
Description
There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions don't sell," he declares, demonstrating a keen awareness of his customer base-while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial.
Runtime
12 min
Series
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Marketing (459)
- Advertising (278)
- Entrepreneurship (1731)
- Mass media and culture (147)
- Art (784)
- Motion pictures (857)
- Business ethics (382)
- Corporate crime (6)
- Communication in marketing (54)
- Mass media (887)
- Management (2363)
- Consumer education (55)
- Business law (30)
- Political crimes and offenses (16)
- Popular culture (304)
- Public relations (98)
Genre
Date of Publication
[2009], c2007
Database
Films on Demand
Direct Link
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