Cira Center, Philadelphia
Description
It is an increasingly common scenario: a developer wants to build a tower in a depressed urban area, and must fill half the building before permits are issued. What's the ace in the hole? A superstar architect who brings media attention to the project. This program recounts such a story, in which Petronas Towers and Canary Wharf creator Cesar Pelli waved his magic design wand over the Cira Center project, making it stand apart from other Philadelphia high-rises. In addition to the building's design features, the program reflects on the question: are celebrity architects over-hyped and overpaid, and what-if any-public benefits exist to offset their staggering paychecks?
Runtime
28 min
Series
Subjects
Geography
Genre
Date of Publication
[2008], c2007
Database
Films on Demand
Direct Link
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