Marketing the message. Selling Jesus, or selling Jesus out?

Description

If the goal of Christian evangelism is to draw people to Jesus, then it makes a certain amount of sense to translate eternal Christian beliefs into the vernacular of pop culture. But it's a slippery slope. At what point might the methods to win souls obscure, cheapen, or compromise the message itself? Believers and skeptics speak out as this program takes a balanced look at marketing the message. Ministries built around NASCAR racing, pro wrestling, skateboarding, and motorcycles are spotlighted along with Jesus-oriented products ranging from clothing and housewares to rock music CDs and Bibles styled like fashion magazines. A visit to The Holy Land Experience, Orlando, is also featured.

Runtime

27 min

Subjects

Genre

Date of Publication

[2007], c2006

Database

Films on Demand

Direct Link

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