How the kids took over. Child-driven marketing

Description

Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies-including home visits and "brainstorming sessions" that earnestly mine youngsters' imaginations-the program presents views from marketing experts as well as from activists opposed to the commercial manipulation of children. Among these are Ralph Nader, Senator Tom Harkin (D-Iowa), and Consuming Kids author Susan Linn.

Runtime

49 min

Subjects

Genre

Date of Publication

[2007], c2005

Database

Films on Demand

Direct Link

Similar Films

Keith Hannon Discusses Professional Connections Via Social Media
Alex Ruiz Discusses Academic and Professional Background
Social networking for business for dummies Chatter & Yammer course. Keeping colleagues informed with Chatter posts
Marketing a car. Business marketing case study
Business principles. RT1 05 - Wyatt. Business 14
A Conversation With Shabnam Mogharabi. Conversations with Giants
Marketing analytics resource allocation. Calculating return on investment
Supply and demand. Christmas, a case study
Facebook Factor. Social Networking for Profit
Demand for Apple devices bottomless. Gazelle CEO
Business principles. Volume 13, No. 5
Choices & change. Microeconomics. Applications of supply & demand. Lesson 4
Consultant. Indonesia. Episode 3
Joanne McKinney Discusses Strengths And Weaknesses In Teams
The Marketing Series 4. The Marketing Mix - Product