Buying into sexy. Sexing up of tweens

Description

Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with both concerned and clueless parents-as well as a behind-the-scenes look at the corporate decision-making which so profoundly impacts tween culture-are also included. Frank conversations with Candie's CEO Neil Cole and a hard look at MuchMusic programming practices enhance this urgently needed social analysis.

Runtime

26 min

Subjects

Genre

Date of Publication

[2007], c2005

Database

Films on Demand

Direct Link

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